✨ Pro Tip: Before your first use, swipe the balm a few times on the back of your hand to reveal the mineral pigments and the product's true shade.

• Gently push the bottom of the tube upward (don't twist) to reveal a small amount of product.
• Apply directly to your lips, cheeks or eyelids.
• Build the color by applying one or more layers until you reach your desired intensity.
• Blend with your fingertips or a makeup brush for a seamless finish.
• If you've pushed up too much product, simply press it back down gently with your lips or finger.
• Replace the cap using a gentle twisting motion to help preserve the integrity of the inner paper tube.

A little goes a long way.

At Maemae, we believe less is more.

Many beauty products contain long ingredient lists filled with water, synthetic fragrance, preservatives, fillers and texture enhancers. While these ingredients aren't necessarily harmful, they often don't provide meaningful benefits for your skin.

Instead, we chose to formulate our tint with only six carefully selected natural ingredients—each one chosen because it serves an essential purpose.

Fewer ingredients can also make a formula easier to understand and may reduce the number of substances your skin is exposed to, which many people with sensitive skin appreciate.

Rather than stretching a formula with inexpensive fillers, we invest in high-quality botanical oils and mineral pigments that deliver the hydration, performance and buildable color you expect.

Sometimes, the simplest formulas perform the best.

Unlike many beauty brands, we don't just highlight a few hero ingredients—we're proud of every ingredient in our formula. Because when there are only six, each one has an important job to do.

Coconut Oil
Deeply nourishes and helps keep skin soft and hydrated.

Beeswax
Locks in moisture while giving the balm its smooth, creamy texture.

Sweet Almond Oil
Conditions and softens the skin for comfortable wear.

Jojoba Oil
Helps maintain long-lasting hydration while supporting the skin's natural moisture barrier.

Ethically Sourced Mineral Micas
Provide beautiful, buildable color with a naturally luminous finish.

Natural Flavor
Adds a subtle naturally derived flavor—without synthetic fragrance.

Our tube is made from FSC-certified compostable cardboard, making it a more sustainable alternative to traditional plastic lip balm packaging.

Once you've finished your balm:

• Make sure the tube is completely empty.
  
• Remove any remaining product if necessary.
  
• Place the cardboard tube in your home compost, if accepted in your area, or dispose of it according to your local composting guidelines.

By choosing a plastic-free tube, you're helping reduce single-use plastic waste—one balm at a time. 🌿