100% natural plastic-free skincare



Maemae is a Hawaiian word for pure

It's time to take your skin care routine on an eco-friendly adventure! At Maemae, we believe there are plenty of natural wonders out there that can give you healthier and more beautiful skin. Join us on our journey as we explore a whole new world of nature-filled recipes made from only 100% organic ingredients! And when it comes to packaging, no worries - we've got everything covered with sustainable materials like bamboo, glass and cardboard. So go ahead - get ready for the Maemae experience today!


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100% natural

Our products are entirely composed of natural ingredients.

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Of course! We love all animals, big and small.

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Our packaging is 100% plastic-free and biodegradable.

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Made in Canada

We are proud to be a Canadian company.


Only the good, none of the bad

Our lip balms have been carefully crafted from a nourishing blend of organic ingredients for healthy, happy lips. They lock in moisture and quickly hydrates dry lips. So good, you'll never lose the tube!

Our lip balms are:

  • Petrolatum free
  • Fragrance free
  • Preservative free
  • Non-sticky & glides on to lips easily
Strawberry natural lip balm

Our pure ingredients

Honey bees produce beeswax from special glands on their abdomens that produce wax droplets that harden into flakes when exposed to air. Our Organic Beeswax contains Vitamin A and provides long-term moisturizing for your lips. Due to its texture, this wax can also protect skin from environmental irritants and extreme weather. The anti-allergenic and anti-inflammatory properties soothe easily irritated skin, making it one of the best skin care ingredients!

Watermelon seed oil is a nutrient-rich remedy for nourishing and protecting the skin. It is packed with antioxidants, fatty acids and vitamins, which work together to fight free radical damage. It also has an abundance of Vitamin A and Vitamin E, both known for their anti-aging effects on the skin. Since Watermelon Seed Oil is a lightweight oil, it absorbs quickly into the skin making it suitable for all skin types. Regular use will result in improved texture and tone of your skin as well as increased hydration that will help keep it looking bright and healthy.

Coconut oil is made up of natural ingredients that have many positive effects on the skin, it’s rich in essential fatty acids and it’s easily absorbed by the skin. Thanks to its soothing qualities, it’s as effective at soothing sunburn as aloe vera. The oil, which contains a cocktail of ingredients rich in Vitamins A and E, is especially good at treating dry lips.

Most skin types can reap the rewards of strawberry seed oil, which has antioxidant and anti-inflammatory properties. Rich in omega fatty acids, vitamin C, ellagic acid and tannin polyphenols; it is known to reduce swelling and puffiness, protect from free radicals, help even tone and lighten age spots or scarring. Whether you are looking for natural ways to protect your skin from sun damage, slow down aging effects or soothe an irritated complexion; this plant-based oil is the perfect solution. Not only can it be used as a powerful anti-aging serum but its lightweight consistency also makes it great for moisturizing without clogging pores.

Sunflower seed oil is a powerful beauty ingredient often praised for its many skincare benefits. It is rich in vitamin E, essential fatty acids, and other vital nutrients that can nourish and protect the skin from damage. Additionally, sunflower seed oil has antioxidant properties to slow down the signs of aging such as fine lines and wrinkles. Best of all, it's light enough that it won't clog your pores or leave your skin feeling greasy. For people with sensitive skin or a severe skin condition such as eczema, sunflower seed oil can help soothe inflammation and reduce redness, providing welcome relief. By choosing natural products containing sunflower seed oil for your skincare routine, you can experience luxurious hydration and long-lasting protection for beautiful and radiant skin

Our organic flavors are the reason why our lip balms smell divine! Our flavors contain olive oil which has been used for centuries to help promote healthy skin. Its main benefit lies within its rich composition of fatty acids, antioxidants and vitamins, which can help nourish skin cells, protect against the signs of ageing, and reduce inflammation.

Extracted from the kernel of the almond fruit, sweet almond oil is well known for its softening properties. Its vitamin A composition improves the elasticity of the skin. As for the vitamins B, D and E which it contains, they promote the acceleration of cellular repair of chapped lips. Vitamin E in sweet almond oil is also one of the most potent antioxidants identified to date. Beyond its anti-aging properties, it hydrates all types of skin and rids it of impurities.

Apricot Kernel Oil is a powerhouse of skincare benefits! It's packed full of Vitamins A and E, which nourish the skin and help to boost collagen production. Its high fatty acid content helps moisturize the skin, making it softer and more elastic. This oil also has antibacterial and anti-inflammatory properties that help treat acne, psoriasis, and eczema. One of its most popular uses is as a gentle eye makeup remover - it doesn't cause irritation or dryness. And because it absorbs quickly into the skin, you don't need to worry about greasy residue.

Red Raspberry Seed Oil is a natural remedy for skin conditions, such as eczema and acne. This oil contains Vitamin E, which is well-known for being an antioxidant with anti-inflammatory properties. It can help moisturize the skin from within, reducing itching and dryness while also bringing back elasticity. Additionally, Red Raspberry Seed Oil has natural sunscreen qualities that may provide some protection against harmful UV rays. It's also packed with fatty acids, carotenoids and other nutrients that support healthy glowing skin. Overall, Red Raspberry seed oil makes a great addition to your skincare routine!

Jojoba oil is derived from the seeds of the jojoba shrub, a perennial native to the North American deserts. Because Jojoba oil is very similar to our own skin oils, it immediately penetrates skin and smoothes easily, helping to promote healthy, glowing lips without clogging pores or leaving a greasy residue. Jojoba is full of nutrients like Vitamin E and B, as well as antioxidants and minerals like chromium, copper, and zinc, which all nourish and protect skin. Jojoba oil is recommended for people with sensitive skin because of its gentle nature.

Topically applied, vitamin E oil has moisturizing properties that can help protect against dryness, boost the skin’s hydration, and combat free radical damage. Applying it directly on the skin can help reduce inflammation, heal wounds, and may even reduce visibility of scars over time. With its antioxidant properties, vitamin E oil also helps to protect you from damaging environmental factors like ultraviolet radiation from the sun.


ONE BILLION plastic lip balm tubes end up in landfill each year

Plastic twist-ups are a thing of the past! Our lip balms are packaged in 100% plastic-free, home-compostable tubes for hydration that won’t cost the Earth. Once you've finished nourishing your lips, simply pop the tube into the compost, and give it a second life!

Our tubes are twice the size of a standard plastic tube. That means double the product, and two less plastic containers!

Strawberry natural lip balm


How to use our push up lip balms?

No plastic twisty bottoms here. Push and hold with your finger. Apply a couple layers on to your lips as often as needed. Put the lid back on with a twisting motion to avoid damaging the inner tube. Do not store in direct sunlight. Store upright when possible. Don't forget to compost!

What if I pushed the balm too high?

You can push gently with your lips or finger after use or tap the bottom on a hard surface.

How long will each tube last?

Our lip balms are well over double the size of typical lip balms so will last twice as long!

Are these home compostable?

Yes. Once you're done, simply pop it in your garden to break down and nourish the earth. Unlike some other cardboard tubes lined with plastic, we've used PLA paper. 100% bio-based, completely compostable and biodegradable.