Made of pure
Maemae means Pure in Hawaiian
It's time to take your skin care routine on an eco-friendly adventure!
At Maemae, we're reshaping skincare with nature's bounty and sustainable practices. Our plastic-free packaging, compostable lip balm tubes, and innovative plant-based formulas deliver radiant results while caring for the planet.
Preservative and chemical-free
ONE BILLION plastic lip balm tubes end up in landfill each year
Plastic twist-ups are a thing of the past! Our lip balms are packaged in 100% plastic-free, home-compostable tubes for hydration that won’t cost the Earth. Once you've finished nourishing your lips, simply pop the tube into the compost, and give it a second life!
Our tubes are twice the size of a standard plastic tube. That means double the product, and two less plastic containers!
FAQ
Find the most frequently asked questions below.
No plastic twisty bottoms here. Push and hold with your finger. Apply a couple layers on to your lips as often as needed. Put the lid back on with a twisting motion to avoid damaging the inner tube. Do not store in direct sunlight. Store upright when possible. Don't forget to compost!
You can push gently with your lips or finger after use or tap the bottom on a hard surface.
Our lip balms are well over double the size of typical lip balms so will last twice as long!
Yes. Once you're done, simply pop it in your garden to break down and nourish the earth. Unlike some other cardboard tubes lined with plastic, we've used PLA paper. 100% bio-based, completely compostable and biodegradable.
