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Maemae is a Hawaiian word for pure

We're a vibrant company that creates colorful and eco-friendly products since 2020. Out of respect for you, us and nature, Maemae offers a high quality product without the toxic ingredients that are found in the beauty products used daily. Our natural lip balms will leave your lips soft and above all, healthy.


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100% natural

Our products are entirely composed of natural ingredients.

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Of course! We love all animals, big and small.

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Our packaging is 100% plastic-free and biodegradable.

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Made in Canada

We are proud to be a Canadian company.


Only the good, none of the bad

Our lip balms have been carefully crafted from a nourishing blend of organic ingredients for healthy, happy lips. They lock in moisture and quickly hydrates dry lips. So good, you'll never lose the tube!

Our lip balms are:

  • Petrolatum free
  • Fragrance free
  • Preservative free
  • Non-sticky & glides on to lips easily
Strawberry natural lip balm
Coconut oil

Organic Coconut Oil

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Organic Almond Oil

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Organic Jojoba Oil

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Organic Beeswax

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Organic Flavor

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Almost 200 million plastic lip balm tubes head to landfill every year

Plastic twist-ups are a thing of the past! Our lip balms are packaged in 100% plastic-free, home-compostable tubes for hydration that won’t cost the Earth. Once you've finished nourishing your lips, simply pop the tube into the compost, and give it a second life!

Our tubes are twice the size of a standard plastic tube. That means double the product, and two less plastic containers!

Strawberry natural lip balm


How to use our push up lip balms?

No plastic twisty bottoms here. Push up slowly and push up only what you need. Apply a couple layers on to your lips as often as needed. There is a bit of space reserved inside the lid so you can put it back on without having to push the balm down.

What if I pushed the balm too high?

You can push gently with your lips or finger after use or tap the bottom on a hard surface.

How long will each tube last?

Our lip balms are well over double the size of typical lip balms so will last twice as long!

Are these home compostable?

Yes. Once you're done, simply pop it in your garden to break down and nourish the earth. Unlike some other cardboard tubes lined with plastic, we've used PLA paper. 100% bio-based, completely compostable and biodegradable.