Made of pure
Maemae means Pure in Hawaiian
It's time to take your skin care routine on an eco-friendly adventure!
At Maemae, we're reshaping skincare with nature's bounty and sustainable practices. Our plastic-free packaging, compostable lip balm tubes, and innovative plant-based formulas deliver radiant results while caring for the planet.
Preservative and chemical-free
Goodbye plastic
ONE BILLION plastic lip balm tubes end up in landfill each year
Plastic twist-ups are a thing of the past! Our lip balms are packaged in 100% plastic-free, home-compostable tubes for hydration that won’t cost the Earth. Once you've finished nourishing your lips, simply pop the tube into the compost, and give it a second life!
Our tubes are twice the size of a standard plastic tube. That means double the product, and two less plastic containers!
FAQ
Find the most frequently asked questions below.
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At Maemae, we believe skincare should be simple, clean, and actually good for you. Our lip care essentials are 100% natural, formulated with minimal ingredients that are safe even for sensitive skin. We avoid synthetic additives and prioritize quality over trends. Plus, our packaging is fully plastic-free — because taking care of yourself shouldn’t come at the cost of the planet.
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Yes! Our minimalist formulas are made without common irritants and are especially gentle on sensitive skin. But if you have specific allergies, we recommend reviewing the full ingredient list (always available on our product pages) and doing a small patch test before regular use — just to be safe.
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We’re fully committed to plastic-free packaging — here’s how to dispose of each type:
– Our lip balm tubes are made from cardboard push-up and can be composted or recycled, depending on your local facilities.
– Our lip oil tubes are made from wheat straw, a biodegradable material. They can go in industrial compost or be recycled where bioplastics are accepted.
– Our other products come in glass containers with bamboo caps — both are recyclable, and the jars are perfect for reusing at home.Less waste, more care. ♻️🌿
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Maemae was created in 2021 by Rosalie Mongrain, a nature-obsessed creative with sensitive skin and a no-BS attitude toward self-care. What started as a search for better lip balm turned into a full commitment to clean, minimal, plastic-free skincare that actually works — and feels good to use.
