about
Maemae is a Hawaiian word for pure
Our mission is to offer a high quality product without the toxic ingredients that are found in the beauty products used daily. We are also commited to doing our part for the environment by minimizing the use of plastic. Out of respect for you, us and nature, Maemae carries out the duty to offer a 100% natural ingredients alternative that will leave your lips soft and above all, healthy.
Our beeswax lip balms are available in 8 different flavors: strawberry, watermelon, green apple, coconut, orange, peppermint, caramel and chocolate. Surf on the tropical flavor of your choice!
100% natural
Our products are entirely composed of natural ingredients.
Cruelty-free
Of course! We love all animals, big and small.
Eco-friendly
Our lip balm packaging is made of biodegradable cardboard.
Made in Canada
We are proud to be a Canadian company.
That main component of ordinary lip balm is petrolatum - an ingredient sourced from crude oil. The David Suziki Foundation has listed it on it’s “Dirty Dozen cosmetic chemicals to avoid”.
Our ingredients
Coconut oil: The new must-have product.
Coconut oil is made up of natural ingredients that have many positive effects on the skin, it’s rich in essential fatty acids and it’s easily absorbed by the skin. Thanks to its soothing qualities, it’s as effective at soothing sunburn as aloe vera. The oil, which contains a cocktail of ingredients rich in Vitamins A and E, is especially good at treating dry lips.
Beeswax: The work of nature.
Honey bees produce beeswax from special glands on their abdomens that produce wax droplets that harden into flakes when exposed to air. Our Organic Beeswax contains Vitamin A and provides long-term moisturizing for your lips. Due to its texture, this wax can also protect skin from environmental irritants and extreme weather. The anti-allergenic and anti-inflammatory properties soothe easily irritated skin, making it one of the best skin care ingredients!
Sweet Almond Oil: Prized since Antiquity.
Extracted from the kernel of the almond fruit, sweet almond oil is well known for its softening properties. Its vitamin A composition improves the elasticity of the skin. As for the vitamins B, D and E which it contains, they promote the acceleration of cellular repair of chapped lips. Vitamin E in sweet almond oil is also one of the most potent antioxidants identified to date. Beyond its anti-aging properties, it hydrates all types of skin and rids it of impurities.
Pure jojoba oil: Only the best for your lips.
Jojoba oil is derived from the seeds of the jojoba shrub, a perennial native to the North American deserts. Because Jojoba oil is very similar to our own skin oils, it immediately penetrates skin and smoothes easily, helping to promote healthy, glowing lips without clogging pores or leaving a greasy residue. Jojoba is full of nutrients like Vitamin E and B, as well as antioxidants and minerals like chromium, copper, and zinc, which all nourish and protect skin. Jojoba oil is recommended for people with sensitive skin because of its gentle nature.
All-natural flavor: The last ingredient, but not least.
Our all-natural flavors are the reason why our lip balms smell divine! Our flavors contain sunflower oil which again, has many benefits for the skin. When it comes to skincare, sunflower seed oil is a great source of vitamin E, rich in nutrients and antioxidants, and is effective for combatting skincare issues like acne, inflammation, general redness and irritation of the skin.