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Let your natural beauty shine

Maemae is a Hawaiian word for pure and it’s what our lip balms are made of. We are an all-natural lip care company that cares greatly for the health of your skin by using only natural ingredients.

Discover now our eco-friendly lip balms collection, offered in different tropical flavors. Keep the sun at hand, ready to make your lips naturally shine.

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What our natural beauties think

Oriette

Oriette →

My new favourite chapstick! They leave my lips super soft and moist, it smells so good you’re gonna wanna eat them and I’m sure you will become addicted to them like...
Laura

Laura →

I’m definitely not buying any other lip balm ever again! It smells amazing, the texture is perfect and it’s super efficient. I highly recommend. 💖
Késia

Késia →

It's been 2 weeks since I applied the coconut lip balm on my lips and I love it! Durable, soft and natural, it has become my favorite balm! 🤍