Proudly Canadian 🇨🇦 Made with local ingredients
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A revolutionary wheat straw packaging.

5 natural ingredients

For a glossy finish and deep hydration.
100% natural
Lab-tested
Petroleum-free
Non-sticky
Paraben-free

Why wheat straw?

Our tube is made from wheat stalks recovered after harvest. This agricultural by-product is turned into a biodegradable bioplastic, free from petroleum and plastic.

  1. Plastic can take up to 400 years to decompose, while wheat straw breaks down in just a few months to 2 years under natural conditions.
  2. Wheat straw is an agricultural by-product, meaning it uses already available resources and doesn’t require new crops.
  3. Lighter than glass, it lowers the carbon footprint of transport while staying strong and reliable.
  4. Unlike plastic, wheat straw production uses less energy and fewer resources.
Zero B.S.

How we stack up

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No Versagel
Plastic-free packaging
Short and simple formula