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April is the perfect time to celebrate our planet and reflect on how we can care for it on a daily basis. During this period of environmental awareness, it's crucial to examine our consumption habits, including in the realm of beauty and cosmetics.

In an increasingly environmentally conscious world, it is paradoxical to observe that store shelves are still overflowing with products packaged in plastic. In this article, we will explore some reasons why plastic persists in our stores instead of being replaced by more environmentally friendly alternatives.

As advocates of green beauty, we believe that education is the key to empowering consumers to make choices that not only enhance their natural beauty but also contribute to a healthier planet.

For years, the "Kardashian look" has dominated the beauty industry, influencing trends, makeup routines, and the best-selling products. However, recently, a subtle yet significant shift is emerging in the world of beauty. The unquestioned reign of the Kardashian look seems to be gradually coming to an end, making way for new trends and a redefinition of the concept of beauty.

Disposable plastics and excessive packaging are growing problems that pollute the air, oceans, and land. As consumers, we have the power to make a difference by choosing more sustainable alternatives for our purchases.

Our hearts go out to those affected by the fires. Unfortunately, the smoke is also affecting the majority of the population. That's why we've compiled 5 easy ways to protect yourself from the smoke. Stay safe and take care of yourself!